Parfums Christian Dior is the first of LVMH’s major brands to partner with Eastman, a global specialty material provider. Dior Addict Lip Maximizer packaging will be made with Eastman Cristal™ Renew copolyester, with 30% certified recycled content, the product comes out this summer. Eastman and LVMH will continue to collaborate on sustainable packaging solutions through LVMH’s group of renowned brands, with further implementation expected over the next several months.
Introduced at the end of last year, Eastman’s range of sustainable resins for cosmetic packaging adds to its long history of innovation.
“Our collaboration with Eastman marks a critical milestone towards progressively eliminating fossil-fuel-based plastics from our packaging. With our recently published LIFE 360 program, we made the decision that our packaging will contain zero plastic from virgin fossil resources in the years ahead,” said Hélène Valade, LVMH environmental development director.
“Eastman’s innovative molecular recycling technologies are playing a crucial role in helping LVMH achieve our sustainability targets,” said Valade. “We are at the very beginning of our journey to meet our targets. With our first deadline in 2023, we need solutions that are available now and at a global scale, ensuring our customers experience these benefits immediately.”
Resins are being made from plastic waste instead of fossil based feedstocks using Eastman’s cutting-edge Advanced Circular Recycling technologies. These innovative technologies turn waste plastic away from landfills, give it new life, and reduce greenhouse gas emissions.
Companies can meet their goals for recycled content and keep the aesthetics and function that luxury consumers expect thanks to Eastman’s technologies.
“We are proud to be working with LVMH and to provide the technology and products that will help them deliver on their circular economy goals.”- Scott Ballard, vice president and general manager, specialty plastics, Eastman.